Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics

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Lush was founded by Constantine and Mo in 1995. Constantine was a trichologist by training. He developed an interest in make-up at the age of 14, but as there were limited opportunities for male make-up artists during that time, he trained in hairdressing and trichology at the Institute of Trichologists. After a stint at an Elizabeth Arden hairdressing salon, and some free-lance assignments with some of London's premier hair salons, he established a beauty business called Constantine and Weir Plc (C&W) with his friend Elizabeth Weir (Weir) in 1976. ..

Lush offered a variety of products in skin care, bath and body care, off-beat gift ideas, etc. All the products were handmade. Lush used minimal packaging for its products. For instance, it sold solid bars of shampoos and deodorants. Soaps were wrapped in greaseproof paper while products like bubble bars and ballistics had no packaging at all. The products could be carried home in paper bags. It used color-codes to distinguish between organic products and natural products. “Green” signified natural and organic, “red” was natural, and “black” signified safe synthetics. As of 2006, almost 65 percent of Lush's products came with no packaging at all. This effectively differentiated Lush from other retailers...

In mid-July 2007, Lush started a nationwide campaign in the UK, billed the 'Get Naked'campaign, against excessive packaging by the industry. According to Lush, the campaign was aimed at highlighting the excessive use of packaging in the retail industry and to protect the environment. As part of the campaign, employees of various Lush stores wore just aprons to show that packaging was unimportant and urged its customers and passers-by to 'go naked'by purchasing products with no packaging...

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